About

Charles Stecher, a Third Generation Jeweler / Gemologist, has been perfecting his craft for more than Thirty-Five Years. Experience is the key to providing outstanding service and exceptional attention to detail. This type of knowledge is beneficial to our clients when selecting a unique and personalized piece of jewelry.

Located just outside of Ocean City, NJ on US Route 9, our store includes a diverse selection of Fine Jewelry in Gold, Silver and Platinum.

Looking for an engagement ring? Our store sells only GIA Certified Diamonds, the industry standard at only 10% OVER INVOICE COST. Our dedicated team of jewelers will personally help you find the perfect type of jewelry you need. It is our “hands-on” approach when dealing with our clients that enables us to be recognized as providing the best customer service in our area!

We continuously strive to provide quality jewelry at affordable prices.

Charles Stecher received his Gemologist Degree from the Gemological Institute of America.

GIA_SealThe Gemological Institute of America is highly regarded world wide for the grading of diamonds which utilizes the globally accepted method for diamond appraisal known as the 4 C's (Color, Clarity, Cut and Carat Weight).

  • Color - A diamond is graded to determine its relative absence of color, based on the GIA Color Scale which ranges from D (colorless) to Z (light yellow or brown). GIA assigns a color grade by comparing each diamond to a master set in a highly controlled lighting and viewing environment.
  • Clarity - A diamond is assigned a clarity grade based on the number and placement of internal features (inclusions) and surface characteristics (blemishes) that are visible under the 10x magnification. The GIA Clarity Scale contains eleven clarity grades ranging from Flawless to I.
  • Cut - Refers to how the proportions and finish of a diamond affect its overall appearance and quality. Cut is graded on a scale from Excellent to Poor and incorporates the diamond's brightness, fire, scintillation, weight ration, durability, polish and symmetry. GIA only provides a cut quality grade for standard round brilliant diamond that fall within the GIA D-to-Z color range.
  • Carats - The standard unit of weight for diamonds and other gemstones, carat weight is measured at the GIA Laboratory using a highly precise electronic scale, rounded to the nearest hundredth of a carat.